Responsible and sustainable fashion
Today's society invites us to consume at a faster pace than ever before. Thanks to mass production, we can afford to simply throw away products we no longer want, and replace them instantly. Fast-Fashion features attractive low prices, production in low-cost foreign countries, with the use of synthetic fabrics, and no visibility on the working conditions of the workers. As a result, the products designed are of lower quality, with a very short life expectancy. The fashion industry is one of the worst of its kind, with mass production occurring on a scale that is no longer sustainable.
With the creation of the brand LA JAQUETTE in September 2020 we wanted to give meaning to our products and build authentic values behind the brand name.
Supporting local and sustainable production
We are proud to promote the rich know-how of French industry and preserve the authenticity of French manufacturing. All our pieces are made in our Parisian workshop by craftsmen who are passionate about their work. Currently 10 craftsmen are involved in our project and little by little we hope to develop our activities and thus create new jobs in France.
Reducing environmental impact
In 2015, the textile industry emitted more than 1,715 million tons of CO2, used 79 billion cubic meters of water and generated 92 million solid waste, according to the Pulse of the Fashion Industry Report. These are worrying figures that make it the second most polluting industry on the planet, after the oil sector. With our local production we wanted to reduce the environmental impact as well as encourage sustainable development.
Choose Upcycling
Did you know that every year, between 10,000 and 20,000 tons of textile products are destroyed in France?
Upcycling is an emerging practice that is already a big trend. With upcycling we avoid waste and reduce the production of waste and finally we add value to the final product.
Our jacket collections are created in limited editions with fabric scraps from the stocks of the most famous French fashion houses. Each fabric is given a new life and remains unique.
Favour natural fabrics
By choosing clothes made of natural materials rather than synthetic ones, we contribute to the preservation of the environment. Synthetic fibers (polyester, acrylic or nylon) all come from a very polluting industry, petrochemistry (all technologies using oil or natural gas to manufacture synthetic chemical compounds).
At LA JAQUETTE we only use natural fabrics, for example 100% wool, 70% wool and 30% angora, 100% cotton that allow us to preserve our environment and at the same time keep us warm.
Giving value back to clothes
By consuming so much clothing, we no longer give them the value they deserve (they are so easily thrown away).
At LA JAQUETTTE we focus on quality, durability and beauty. We produce timeless, chic jackets that will last a lifetime.
At LA JAQUETTE we strongly believe in small changes that can have big impacts.